Scaling a Busy Multi-Branch Agency With Automation & Paid Ads.

The Situation

A fast-growing agency doesn’t need more tasks — they need systems. Here’s how we’d build an engine that scales with them.

What Bazema Would Do

Paid Ads Focused on Valuation & Landlord Leads

Running Meta and Google ads designed to hit two goals: get more valuation requests and attract landlords at scale. Creative variations, split testing, and aggressive optimisation to lower cost per lead.

Automated Lead Follow-Up

Implementing AI texting, email follow-up, voicemail drops, and smart reminders so every lead gets a message instantly. No more missed or forgotten valuation opportunities.

High-Performance Content System

Posting daily market updates, property clips, client success stories, staff intros, and hyper-local content that creates consistency across all branches.

CRM Integration & Lead Routing

Building a working pipeline so leads automatically route to the right branch, meaning no opportunities slip through the cracks.

Multi-Branch SEO Structure

Setting up individual SEO-optimised branch pages, improving local rankings across all postcodes the business covers.